The effect of gamified interactive DOOH advertising on boosting customer engagement
Impression and attention, Brand recall and conversion rates have ever since been a chief concern to brand advertisements. The missing link between afore above mentioned parameters and advertisement industry is the audience engagement. Simply put, the longer the audiences are exposed to value-oriented ads, the more likely to get better results. To realize this notion, a novel gamification oriented advertisement methodology is consolidated to optimally engage the audience with the core message of campaign.