GITEX Tech Week 2020 is the first giant live event since the coronavirus outbreak

GITEX Tech Week 2020 is the first giant live event since the coronavirus outbreak

CARMA Insight
GITEX Tech Week 2020 is the first giant live event since the coronavirus outbreak
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2020 will be remembered for many things, but the year has also been a tipping point for technology. The pandemic has already accelerated digital adoption by a shocking seven years, according to a new McKinsey survey of executives. The next developments in our sci-fi future will be displayed in Dubai this week, when GITEX Technology Week 2020 becomes the world’s only major live, in-person tech event to be held this year. Scheduled to take place from December 6 to 10 at the Dubai World Trade Centre with strict coronavirus safety and hygiene guidelines, the show will also showcase Dubai’s smart city achievements while welcoming the UAE’s first major Israeli business delegation. The venue has certification from the Bureau Veritas Safe-Guard, which verifies its compliance with the highest hygiene standards. In line with local health regulations, visitors can expect to wear masks, to have their temperature taken and to be asked to maintain social distancing. Beyond that, GITEX is expected to be as close to usual as possible. The tech community is certainly out in force at the event, putting the latest post-pandemic gadgetry on show and hoping to finish the year on a high. Over 1,000 exhibitors from 60 countries have confirmed their participation, including tech majors, startups and government agencies. Another 200 investors and venture capitalists promise to attend, as do another 350 speakers - including comedian John Cleese - across different platforms. And some 50,000 global delegates will be able to connect with each other and interface with events using an Al-enabled show app.

“GITEX has received outstanding support from the global technology community to realise the only live technology event of the year. It’s an unequivocal testament to the wider confidence that our business partners have in Dubai and the UAE,” says Helal Saeed Al Marri, Director General of Dubai World Trade Centre Authority and Dubai Department of Tourism and Commerce Marketing. Finesse have been a regular participant at GITEX for the last 9 years and have grown their presence year after year. “This GITEX is very important for all of us as it is expected to be the only global tech and startup show in the world in 2020 to go live and in-person” said Eljo J P, Director & Chief Business Officer at Finesse. The co-founder and MD at Finesse, Sunil Paul, also added “Finesse will be exhibiting with great enthusiasm, displaying not only the next generation futuristic solutions but also our unity and strength as a company thriving in these unprecedented times. Four other shows are co-lo cated with Gitex Technology Week this year, including the start-up event GITEX Future Stars, GISEC, the Future Blockchain Summit and Marketing Mania. Together, they form one giant conference spanning 10 tracks from artificial intelligence, smart cities and future mobility to education and healthcare.

With the inaugural UAE-Israel Future Digital Economy Summit on December 7, the week also forms the backdrop for the first event in the UAE to welcome an Israeli delegation since diplomatic relations between the two nations were normalised. The summit will anchor four days of meetings for a delegation of 200 Israeli entrepreneurs, scientists and bureaucrats to the UAE. If there’s a test case for events in the #newnormal, GITEX Technology Week 2020 will be a compelling benchmark.

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