GITEX Supernova Challenge



New Categories

Best Emirati Startup

Best Emirati Startup

US$10,000 - Startup founder(s) must be from the UAE
Best Social Impact

Best Social Impact

US$10,000 -  Startup must show development, and implementation of solutions to social, cultural, and/or environmental issues.
Best AI Startup

Best AI Startup

US$10,000 - Startup founder(s)
Best Scale up

Best Scale up

US$10,000 - Startup solution must show economic impact for cultural and creative industries (music, film, fashion, food)

Returning Categories

SuperNova Champion

SuperNova Champion

US$100K - Prize for the most innovative global startup solution.
Best GCC & MENA Startup

Best GCC & MENA Startup

US$10,000 -  Startup founder(s) must be resident of one of the Arab countries. 
Best International Startup

Best International Startup

US$10,000 - Startup founder(s) must be resident of a country outside of the Arab world. 
Best Youth Startup

Best Youth Startup

US$10,000 - Startup founder(s) must be 30 years old or younger.              
Best Female Led Startup – Sponsored by Sharjah Business Women’s Council

Best Female Led Startup – Sponsored by Sharjah Business Women’s Council

US$10,000 - Startup must be founded by female entrepreneur(s) 

Evaluation Criteria

Level of Innovation: originality of the idea

Potential: longevity, actualization and profitability

Team: who is your team and how will they make your company a success?

Functionality: usability

Goodness: What is the impact of your product on social, cultural, and/or environmental issues. 

Please note: In addition to being an exhibitor, all startups entering the competition must be:

  • at most 5 years of age
  • must use technology in their products or services
  • must have have scalable business solutions


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Supernova Application Guideline

NEW: Generic corporate videos / animated videos are accepted!

Please see below for criteria and guidelines:

Video Criteria

  • Video must be a maximum of 3 minutes
  • Video must be uploaded to YouTube or Vimeo
  • Video does not need to be animated or require any significant production value – a high quality camera on a mobile phone is sufficient. Ie. It can be a ‘selfie’ styled video with a team member(s) addressing the guiding questions below or a PPT video.
  • You can apply to only ONE category on the pitch competition. By default ALL shortlisted startups are eligible to the Supernova Champion Category.


Guideline Questions

  • Give a high-level summary of what your company does?
  • What is the problem you are looking to solve and why should your audience care?
  • What is the size of your market?
  • What is the size of your team ?
  • What do your customers need and why?
  • What is your sales and distribution model?
  • What are you trying to accomplish?
  • How much are you looking to raise?
  • What will you use your money on?


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The Champions of 2017

Sadeem Technology took home the $100k first prize winner for Best Global Startup, Melltoo won Best Female Led Startup, Cherpa won Best Youth Startup & Modeo Systems won Best Disruptive Startup. 

All day we had seen our incredible finalists take to the 10x Stage to present their pitches to our judging panel.

Check out the post-win interviews of 2017 Supernova Champs here!


  • Our experience was amazing... being the winners of the event makes it one of the highlights in timeline as a startup surely and in my life truly.
    Startup shoutout - Mustafa Mousa. Best Global Startup, GITEX Supernova Challenge 2017
    Cofounder & CEO at Sadeem

Where next?

Meetings Programme


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