Marketing Mania

MARKETING MANIA

The marketing discipline has seen some of the most radical shifts in the digital age, with the advent and breakneck evolution of new technologies, and rise of disruptive media.

The deluge of visual stimuli has dramatically raised the complexity and stakes in the war for attention. Part creative strategist, part technologist and part tastemaker, the modern day marketer defies traditional or straightforward classification, and is a cross-functional, multidisciplinary polymath. These multifaceted demands and forces of change have brought out the best in many marketing leaders, who have found ingenious and creative ways to cut through the clutter and left arresting and emotive imprints on us.

To celebrate and keep this indomitable spirit of creativity and relentless evolution burning brightly, we are proud to launch Marketing Mania 2020, 6-10 Dec 2020 at the Dubai World Trade Centre. The launch is co-located with the 40th anniversary of GITEX, one of the world’s largest tech events, thus creating the perfect fusion between the creative and technology communities.

Marketing Mania brings together the brightest and most forward-thinking protagonists from the influential and intersecting worlds of media, entertainment, business, policy-making, creative, advertising, technology and beyond, which are shaping and shifting our cultural, commercial and communications landscapes.

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Marketing Mania Speakers

Key enabler/takeaways:

Key enabler/takeaways:

  • Grab the only irresistible opportunity in the region using peer influence and learning to create new meaningful outcomes
  • Take advantage of brave and dramatic branding and messaging shifts across the marketing spectrum
  • Celebrate bravery in marketing by avoiding fence-sitting
  • Leverage digital trust as the new currency of consumer empathy
  • Improve emotive messaging and the art of social selling
Key Themes:

Key Themes:

  • Reinventing Brands to Cultivate Changed Consumerism
  • Walk the Talk
  • The Masters of Storytelling, Marketing and Branding
  • Marketing leadership: Where the next CMOs will come from?
  • Actionable Marketing Intelligence
  • Digital Champions of Customer Experience
  • Digital Trust: Priceless or Paid?
  • Brand Storytelling with Digital Transformation
  • The Young Blood Reboots the Old School System
  • Fighting for footfalls
Marketing Mania Conference is made for:

Marketing Mania Conference is made for:

  • Marketing Community
  • Agencies/ Advertisers
  • Digital
  • Creatives
  • Public relations
  • Media

Investor Lounge Partner

GFS 2020

Innovation Partner

GFS 2020  

GFS

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