Fireside Chat - The Age of Empowered Consumer in Fashion & Retail: Technology as a Tool to Create Customer Engagement

09 Oct 2019
Thinker Stage, Za'abeel Hall 6
Creative Economy

Interconnected consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading/writing product reviews. Brands & retailers have to capitalize on the power of reviews, plan for pricing and deliver the right products through the right channels seamlessly. The relationship with a consumer and a brand goes beyond a purchase transaction, which requires building customized post-purchase strategies, embracing both online community-based interaction and offline customer services.

Katia Kachan, Moderator - GFS Creative Economy Summit
Joakim Leijon, Founder & CEO - whisPR

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