Executive Focus - The Age of Empowered Consumer In Fashion & Retail: Technology As A Tool To Create Customer Engagement
09 Oct 2019
Interconnected consumers engage with brands in empowered actions, such as cross-checking prices, interacting via social media, reading/writing product reviews. Brands & retailers have to capitalize on the power of reviews, plan for pricing and deliver the right products through the right channels seamlessly. The relationship with a consumer and a brand goes beyond a purchase transaction, which requires building customized post-purchase strategies, embracing both online community-based interaction and offline customer services.