Understanding and selling to Generation Z

06 Oct 2019
NXG Stage, Za'abeel Hall 5
NXG – Next Generation

It would be a mistake to consider this most recent generation as simply ‘mini-Millennials’. They have characteristics that are uniquely their own. By 2020, Gen Z’ers will account for 40% of all consumers. Connor is considered Forbes’ #1 Gen Z experts to follow and has advised NFL, NHL and Sprint. What does he have to say to help you and your brand decipher Gen Z culture, and what you need to do to appeal to them? Let’s find out.

Connor Blakley, CMO - Campus Agency

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