Understanding and selling to Generation Z
It would be a mistake to consider this most recent generation as simply ‘mini-Millennials’. They have characteristics that are uniquely their own. By 2020, Gen Z’ers will account for 40% of all consumers. Connor is considered Forbes’ #1 Gen Z experts to follow and has advised NFL, NHL and Sprint. What does he have to say to help you and your brand decipher Gen Z culture, and what you need to do to appeal to them? Let’s find out.