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Onstage Interview: Artistry, Lifestyle and Influence on the Digital Battlefield

07 Oct 2019
Vertical Stage 2, Za'abeel Hall 6
DGTL MARKETING

This is the story of how two friends launched a men’s apparel brand. Christian Larson is a film director of commercials for Cartier, Pepsi, Mercedes and Beats by Dre. Andreas is the founder of the brand experience company Ciceron. Joining forces in 2016 they quickly gained followers among celebrities around the world including the artist Sting as a brand ambassador and entered many of the world’s most exclusive department stores from London, Paris to New York. This interview looks at how world-leading fashion brands and startups alike can leverage artistry and celebrity buzz to build a lifestyle brand with a loyal following

Speakers
Christian Larson, Film maker and Creative Director - CDLP
Andreas Palm, Co-founder & CEO - CDLP

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