Onstage Interview: Capturing your Audience and taking them on a journey - Building a following using data driven and digital first strategies

07 Oct 2019
Vertical Stage 2, Za'abeel Hall 6

Shaping the apparel giant’s strategic marketing from content creation, social media PR, Stephanie is responsible for the overarching global digital content strategy of Adidas. Working with rap stars to sports legends, get the inside scoop on how she leads her digital team to deliver premium, consumer-focused digital experiences, both in stores and online including eCom, digital-first marketing campaigns and consumer journeys and next-level CRM and consumer engagement.

Stephanie Peterson, VP Digital Marketing, Planning & Activation - Adidas

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