Onstage Interview: Evolving the Art of Brand Storytelling: Infusing talent and artistry in the new technologically enhanced tools of advertising

07 Oct 2019
Vertical Stage 2, Za'abeel Hall 6

Matteo discusses how the age of advanced analytics and new media channels often distract from the fact that the medium isn’t necessarily the message. How can global brands and media companies better connect with audiences by creating emotionally evocative storytelling and leverage the science of advertising and targeting to make the biggest and best possible impact on our marketing efforts?

Bernie Su, Three-time Primetime EMMY award-winning digital series creator, writer, director and producer
Matteo Gabba, Executive Director - Condé Nast International

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