Adidas runners (AR): Building a thriving global community centered around your core belief

08 Dec 2020
Yellow Stage - Sheikh Maktoum Hall
Marketing Mania Conference
•How AR Dubai and AR Abu Dhabi brought together people from different
backgrounds and walks of like, unified by a desire to become better
better runners, better athletes and ultimately better humans
•Significance of this community during Covid and lockdowns
Amrith Gopinath, Senior Marketing Director - Adidas

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