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Crafting Meaningful Brand Stories

07 Dec 2020
Room A - Sheikh Maktoum Hall
Marketing Mania Workshops

Objective: Educate college level students on the art of crafting stories that will resonate with people and build brand relevance

The brief process: Telling compelling stories grounded on human truths

Distributing compelling stories for greater impact

Audience: College students and school kids, creatives

 

Speakers
Islam Eldessouky, Head of Integrated Communications - Coca Cola

Innovation Partner

GFS 2020

GFS

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