How to design a modern marketing organization

07 Dec 2020
Yellow Stage - Sheikh Maktoum Hall
Marketing Mania Workshops

Objective: How to align your marketing strategy and organizational design to drive growth and keep pace with changing consumer expectations.

The brief process: Sharing a breakthrough framework, developed in association with the MMA, to help guide the design of marketing organisations

Covering & reviewing 72 marketing capabilities every marketing organisation should assess in driving their growth

Audience: Creatives, advertisers, marketers, social media influencers

Chris Babayode, Managing Director – EMEA - Mobile Marketing Association

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