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Family Businesses: Effective Brainstorming For Brand Persona – A Marketer’s Guide

07 Dec 2020
Room B - Sheikh Maktoum Hall
Marketing Mania Workshops

Objective: Marketers working for family businesses, SMEs and start-ups might find their brands

in a dire need for a definition with panache.

The brief process: Tactics into the artistry of brainstorming with your company’s key decision makers to achieve at an authentic brand personality 

The brand persona, & taglines and naming

Audience: Marketers, advertisers, PR working for family businesses, SMEs

Speakers
Marwa Kaabour, Group Head - Marketing & Corporate Communication - Al Masaood Group

Investor Lounge Partner

GFS 2020

Innovation Partner

GFS 2020  

GFS

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