Family Businesses: Effective Brainstorming For Brand Persona – A Marketer’s Guide
Objective: Marketers working for family businesses, SMEs and start-ups might find their brands
in a dire need for a definition with panache.
The brief process: Tactics into the artistry of brainstorming with your company’s key decision makers to achieve at an authentic brand personality
The brand persona, & taglines and naming
Audience: Marketers, advertisers, PR working for family businesses, SMEs