Impact of the Global Crisis on Brand Value in the Region

07 Dec 2020
Yellow Stage - Sheikh Maktoum Hall
Marketing Mania Workshops

Objective: Benchmark your brand and learn to sustain it

The brief process: Understand the brand valuation approach

Co-relate brand royalty rate and revenue

Audience: Chief Brand Officers, Head of growth, Head of sales, marketing

Andrew Campbell, Managing Director - Middle East - Brand Finance

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