Our Brains, Behaviours & Brands: Exploring Marketing from the Frontiers of Neuroscience
Objective: Using the latest cutting edge insights from neuroscience & behavioural sciences how marketers can analyse and predict future consumer spending behaviours
The brief process: Customer reactions & acceptance by understanding how their brains perceive, think, feel and act
What are the latest advances in neuro-marketing and how contemporary technologies enhance our analysis of consumer behaviour?
Audience: Marketers, retailers, advertisers