Our, Brains Behaviours & Brands: Exploring Marketing from the Frontiers of Neuroscience

07 Dec 2020
Yellow Stage - Sheikh Maktoum Hall
Marketing Mania Workshops

Objective: Using the latest cutting edge insights from neuroscience & behavioural sciences how marketers can analyse and predict future consumer spending behaviours

The brief process: Customer reactions & acceptance by understanding how their brains perceive, think, feel and act

What are the latest advances in neuro-marketing and how contemporary technologies enhance our analysis of consumer behaviour?

Audience: Marketers, retailers, advertisers

Prof Christopher Abraham, CEO - SP Jain School of Global Management

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