The AI Race to Unlock Growth with Customer-Centric Consumer Analytics
06 Dec 2020
Green Stage - Sheikh Rashid Hall
The democratisation of data through Open Banking lowers the entry barriers for Challenger Banks and heightens the importance of using AI and Big Data Analytics to attract and retain active customers. How can banks further leverage embedded intel and data on consumer behaviour to better target marketing and pricing integration? This discussion looks at voice- and chatbots deploying NLP, retail marketing, e-commerce and online CX. What are the strategies for obtaining the best ROI on the algorithms powering automation and personalisation, and calculating the risk and premium levels for insurance? What will the new partnerships between banks, Fintechs, big tech and healthcare providers look like in the future, and who will be the leaders in this new race?