(No) Marketing for Machine Learning: The Case of a Deep Learning Startup

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(No) Marketing for Machine Learning: The Case of a Deep Learning Startup

06 Oct 2019
INSEAD Powered AI Workshops

Exciting case study of a fast-growing Japanese startup that specializes in applying deep learning to the Internet of Things for factory automation and intelligent robotics. The session highlights the key business challenges and opportunities in building a research-heavy machine learning startup. We introduce a non-traditional marketing strategy for complex technologies and discuss the role of prediction contests in stimulating innovation and interest.

Speakers
Pavel Kireyev, Assistant Professor of Marketing - Insead

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