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13:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Chairperson's Opening Remarks
13:15
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Speed and Relevance – The importance of persona based marketing in a digital age
13:45
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Panel discussion: Master of art or master of mathematics in a digitally enabled customer experience cycle
14:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Panel discussion: How can you rebuild trust ?
14:55
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    An agile and digital transformation success story in education marketing
15:15
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Road to Reinvention: Brand Storytelling In Formula E
15:30
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Relevant storytelling: Only meaningful if backed by a point of view and strong action
15:50
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Developing Awesome Marketers of the Future: Bravery with AI
16:10
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Is bravery the CMOs’ secret to success in 2021?
16:55
    • Marketing Mania Conference
    -
    End of Day
10:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Our, Brains Behaviours & Brands: Exploring Marketing from the Frontiers of Neuroscience
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    Family Businesses: Effective Brainstorming For Brand Persona – A Marketer’s Guide
11:00
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    The Art Of Delivering Impactful and Effective Messages
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Leading in Times of Constant, Unpredictable Change
12:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    How to design a modern marketing organization
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    How do you create an eCommerce strategy for your brand
12:45
    • Marketing Mania Workshops
    -
    Networking Lunch
    • Marketing Mania Workshops
    -
    Networking Lunch
14:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Crafting Meaningful Brand Stories
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    The Marketing Society : Developing your marketing leadership skills
15:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Impact of the Global Crisis on Brand Value in the Region
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    Generate More Customers Online, Grow Revenue AND Keep Customers Loyal
15:45
    • Marketing Mania Workshops
    -
    End of Workshops
16:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Feeling frustrated with yourself and your career?
16:45
    • Marketing Mania Workshops
    -
    End of Day
10:55
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Chairperson's Opening Remarks
11:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    MEPRA Presents … PR: The Dawn of a New Era
11:40
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    ONE Championship: How Did We Become Asia’s Largest Sports Broadcasting Network in Nine Years?
12:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Executive leadership development: I want my next CMO to be like… How can CMOs be comfortable whilst being uncomfortable: CMO leadership talks C-suite CMOs: The key differentiator
13:00
    • Marketing Mania Conference
    -
    Networking Lunch
14:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    The art of deploying hybrid marketing
14:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Adidas runners (AR): Building a thriving global community centered around your core belief
14:40
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Role of marketing in developing social business models
15:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Brand trust: How can we avoid a dead end?
15:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Panel discussion: Reboot, reinvent and reignite
15:50
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Redefining Approach with Empathy
16:10
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Fighting for Footfall
16:30
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Listening Habits: Music Consumption
16:50
    • Marketing Mania Conference
    -
    End of Day
11:00
    • The Marketing Society
    -
    Chairperson's welcome remarks
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Chairperson’s Welcome Remarks
11:05
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    An introduction to TMS UAE
11:10
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    POWER OF HUMAN MIND | How Diverse Teams led to better business success
11:30
    • The Marketing Society
    -
    Where does marketing leadership fit in a changing world?
11:40
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Value of a brave and empathetic mindset
12:00
    • The Marketing Society
    -
    Mental health of marketers
12:05
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Wrap of the morning session: What have I learnt?
12:15
    • Marketing Mania Conference
    -
    Networking Lunch
12:30
    • The Marketing Society
    -
    Learning from a hostage negotiator
13:15
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Welcome back energizer
13:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Impact of COVID on long term business success
13:50
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Marketing leadership: What drives marketers’ business impact?
14:00
    • The Marketing Society
    -
    The Bravery Talks
14:55
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Welcome back energizer
15:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Negotiating through conflict to achieve results
15:30
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Leading a business through Crisis
16:00
    • Marketing Mania Conference
    -
    End of Conference Program

 

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