5 MAJOR TECH SHOWS COME TOGETHER TO FORM ONE MONUMENTAL CONFERENCE AGENDA Full Agenda GITEX GITEX Future Stars Future Blockchain Summit GISEC
Search Filters Sort Starttime Search Stream Marketing Mania Workshops (15) Marketing Mania Conference (37) The Marketing Society (5) Speakers Louise Gutteridge (1) Aimee Peters (2) Alastair Sherriffs (1) Alex Malouf (1) Amrith Gopinath (1) Andrew Campbell (1) Anisha Patel (1) Austyn Allison (1) Brendan Michael Vyner (1) Chris Babayode (1) Claudia Navarro (1) Colin Lewis (3) Cristina Covello (1) Darine El Khatib (1) David Balfour (1) Erica Kerner (1) Hameed Yousuf (1) Henry Chilcott (1) Henry Rosas (1) Hussein Kandil (1) Islam Eldessouky (1) Joyce Baz (1) Katie Traxton (1) Khaled Ismail (2) Magnus Djaba (1) Manav Sethi (1) Manjyot Sandhu (1) Maria Gedeon (1) Mark Evans (2) Marwa Kaabour (2) Matthias Schranner (1) Maya Makanjee (1) Mike Fairburn (1) Mimi Nicklin (3) Nada El Barshoumi (1) Nalin Chandna (1) Nasser Al Buhairi (1) Paloma Azulay (1) Paul Lalovich (1) Peter DeBenedicts (2) Prof Christopher Abraham (1) Rachel Dunn (1) Rami Zahran (2) Rashid Al Awadhi (1) Ricky Solanki (1) Ritchie Mehta (1) Saleema Vellani (1) Sarah Mohamed (1) Shaddy Gaad (1) Sherilyn Shackell (1) Simon Harrison (1) Sophie Devonshire (3) Sophie Stanton (2) Souad Al Serkal (1) Steve Hyde (1) Sunny Landeros (1) Syl Saller (1) Talal Omar (1) Thomas Barta (1) Show Marketing Mania (57) This field is required. Location Blue Stage (5) Yellow Stage (38) Search Your search returned no results Loading Loading Marketing Mania Workshops Marketing Mania Conference The Marketing Society 06 Dec 2020 07 Dec 2020 08 Dec 2020 09 Dec 2020 13:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 13:00 - 13:15 Chairperson's Opening Remarks Speakers Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP 13:15 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 13:15 - 13:45 Speed and Relevance – The importance of persona based marketing in a digital age Speakers Aimee Peters, Group Head – Marketing & Communications - Mashreq bank 13:45 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 13:45 - 14:20 Panel discussion: Master of art or master of mathematics in a digitally enabled customer experience cycle Chairperson Sudhir Syal, CEO, Middle East - Book My Show Speakers Alastair Sherriffs, VP Marketing & Growth - Property Finder Manjyot Sandhu, Regional Head - Marketing & Content Licensing - Zee Entertainment Manav Sethi, Global CMO - Octro Marwa Kaabour, Group Head - Marketing & Corporate Communication - Al Masaood Group Sarah Mohamed, Director of Operations - Quill Communications 14:20 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:20 - 14:55 Panel discussion: How can you rebuild trust ? Chairperson Katie Golding, Marketing and Communications Director - Sky News Arabia Speakers Rami Zahran, Group Chief Marketing & Communications Officer - Saudi German Hospitals Sunny Landeros, ex CMO Jetex - Forbes Communication Council Alex Malouf, Corporate Communiations Director - Schneider Electric 14:55 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:55 - 15:15 An agile and digital transformation success story in education marketing Speakers Brendan Michael Vyner, Director of Marketing & Student Recruitment - University of Wollongong Dubai 15:15 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:15 - 15:30 Road to Reinvention: Brand Storytelling In Formula E Speakers Katie Traxton, Chief Communications Officer - Formula E Henry Chilcott, Chief Brand Officer - Formula E 15:30 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:30 - 15:50 Relevant storytelling: Only meaningful if backed by a point of view and strong action Speakers Claudia Navarro, VP of Marketing Eurasia and Middle East - Coco Cola 15:50 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:50 - 16:10 Developing Awesome Marketers of the Future: Bravery with AI Speakers Peter DeBenedicts, Chief Marketing Officer Middle East & Africa - Microsoft 16:10 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 16:10 - 16:55 Is bravery the CMOs’ secret to success in 2021? Chairperson Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP Speakers Magnus Djaba, Global President, CEO Publicis Groupe UK Creative Practice , Panel – Premier League - Saatchi & Saatchi Mark Evans, Managing Director – Marketing & Digital - Direct Line Group Paloma Azulay, Global CMO - Popeye's Louisiana Kitchen Sophie Stanton, CMO - IBM MEA Simon Harrison, SVP & CMO - Avaya 16:55 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania 16:55 - 16:05 End of Day 10:00 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Yellow Stage - Sheikh Maktoum Hall 10:00 - 10:45 Our, Brains Behaviours & Brands: Exploring Marketing from the Frontiers of Neuroscience Speakers Prof Christopher Abraham, CEO - SP Jain School of Global Management Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Blue Stage - Sheikh Maktoum Hall 10:00 - 10:45 Family Businesses: Effective Brainstorming For Brand Persona – A Marketer’s Guide Speakers Marwa Kaabour, Group Head - Marketing & Corporate Communication - Al Masaood Group 11:00 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Blue Stage - Sheikh Maktoum Hall 11:00 - 11:45 The Art Of Delivering Impactful and Effective Messages Speakers Souad Al Serkal, MEPRA Strategy Board Member & VP Corporate Communications - Tabreed Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:00 - 11:45 Leading in Times of Constant, Unpredictable Change Speakers Louise Gutteridge, CIPD Trainer - PRCA (Public Relations and Communications Association) 12:00 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Yellow Stage - Sheikh Maktoum Hall 12:00 - 12:45 How to design a modern marketing organization Speakers Chris Babayode, Managing Director – EMEA - Mobile Marketing Association Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Blue Stage - Sheikh Maktoum Hall 12:00 - 12:45 How do you create an eCommerce strategy for your brand Speakers Colin Lewis, Marketing Week Columnist, Author eCommerce Best Practice , Educator and Speaker, Multiple award winning marketer, Investor, Advisor, CMO - Open Jaw Technologies 12:45 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania 12:45 - 14:00 Networking Lunch Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania 12:45 - 14:00 Networking Lunch 14:00 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:00 - 14:45 Crafting Meaningful Brand Stories Speakers Islam Eldessouky, Head of Integrated Communications - Coca Cola Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Blue Stage - Sheikh Maktoum Hall 14:00 - 14:45 The Marketing Society : Developing your marketing leadership skills Speakers Peter DeBenedicts, Chief Marketing Officer Middle East & Africa - Microsoft Colin Lewis, Marketing Week Columnist, Author eCommerce Best Practice , Educator and Speaker, Multiple award winning marketer, Investor, Advisor, CMO - Open Jaw Technologies Maria Gedeon, Marketing Director - Majid Al Futtaim Leisure, Entertainment and Cinemas Rachel Dunn, VP Corporate & Consumer - Weber Shandwick 15:00 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:00 - 15:45 Impact of the Global Crisis on Brand Value in the Region Speakers Andrew Campbell, Managing Director - Middle East - Brand Finance Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Blue Stage - Sheikh Maktoum Hall 15:00 - 15:45 Generate More Customers Online, Grow Revenue AND Keep Customers Loyal Speakers Steve Hyde, Co-Founder & Joint CEO - Push Ricky Solanki, Co-Founder & Joint CEO - Push Anisha Patel, Managing Director - Head of MENA - Push 15:45 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania 15:45 - 15:50 End of Workshops 16:00 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania Yellow Stage - Sheikh Maktoum Hall 16:00 - 16:45 Feeling frustrated with yourself and your career? Speakers Sherilyn Shackell, Founder & Global CEO - The Marketing Academy 16:45 Twitter Facebook LinkedIn Email Marketing Mania Workshops Marketing Mania 16:45 - 16:50 End of Day 10:55 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 10:55 - 11:00 Chairperson's Opening Remarks Chairperson Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP 11:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:00 - 11:40 MEPRA Presents … PR: The Dawn of a New Era Chairperson Lisa Welsh, MEPRA - Vice Chair - Managing Director - Hill+knowlton strategies Speakers Rashid Al Awadhi, MEPRA Board Member - CEO - New Media Academy Joyce Baz, MEPRA - Board Member - Head of PR and Communications - Google MENA Nada El Barshoumi, MEPRA - Youth Board Member - Senior Manager - Weber Shandwick, MENAT 11:40 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:40 - 12:20 ONE Championship: How Did We Become Asia’s Largest Sports Broadcasting Network in Nine Years? Chairperson Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP Speakers Erica Kerner, SVP, Head of Marketing Strategy & Partnerships, Commercial, ONE Championship - One Championship Sophie Devonshire, CEO - The Marketing Society 12:20 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 12:20 - 13:00 Executive leadership development: I want my next CMO to be like… How can CMOs be comfortable whilst being uncomfortable: CMO leadership talks C-suite CMOs: The key differentiator Chairperson Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP Speakers Nalin Chandna, CEO - National Gas Company Oman Saleema Vellani, Innovation Strategist - World Bank - Adj. Professor Entrepreneurship & Design Thinking - The Johns Hopkins University Ritchie Mehta, Founder - Learn Et Al & School of Marketing Paul Lalovich, Founder - Agile Dynamics 13:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania 13:00 - 14:00 Networking Lunch 14:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:00 - 14:20 The art of deploying hybrid marketing Speakers Hameed Yousuf, Digital Media Evangelist - @HamiVlogs 14:20 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:20 - 14:40 Adidas runners (AR): Building a thriving global community centered around your core belief Speakers Amrith Gopinath, Senior Marketing Director - Adidas 14:40 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:40 - 15:00 Role of marketing in developing social business models Speakers Maya Makanjee, Non Exe Director at AIG, Tiger Brands & Chairman of Ethics 15:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:00 - 15:20 Brand trust: How can we avoid a dead end? Speakers Darine El Khatib, Sr. Director – Creative Strategy & Brand Development - Warner Media 15:20 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:20 - 15:50 Panel discussion: Reboot, reinvent and reignite Chairperson Richie Santosdiaz, Head of Strategy - Rise Group Speakers Hussein Kandil, Regional Marketing Director - Hardees Henry Rosas, Partner & Senior Director - TalkCircle David Balfour, Co-founder - Lightblue - Board Member | Vice Chairman - Tribe Global Cristina Covello, Head of Strategic Growth - Fooditude Colin Lewis, Marketing Week Columnist, Author eCommerce Best Practice , Educator and Speaker, Multiple award winning marketer, Investor, Advisor, CMO - Open Jaw Technologies Nasser Al Buhairi, Team Leader - Organisational Resilience (Fire Group)v - Kuwait Oil Company 15:50 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:50 - 16:10 Redefining Approach with Empathy Speakers Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP 16:10 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 16:10 - 16:30 Fighting for Footfall Speakers Talal Omar, Director – MENA - Guinness World Records Shaddy Gaad, Senior Marketing Manager - MENA - Guinness World Record 16:30 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 16:30 - 16:50 Listening Habits: Music Consumption Chairperson Rami Al Kadhi, Commercial Director - Anghami Speakers Austyn Allison, Editor - Campaign Middle East 16:50 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania 16:50 - 16:55 End of Day 11:00 Twitter Facebook LinkedIn Email The Marketing Society Marketing Mania 11:00 - 11:15 Chairperson's welcome remarks Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:00 - 11:05 Chairperson’s Welcome Remarks Speakers Sophie Devonshire, CEO - The Marketing Society 11:05 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:05 - 11:10 An introduction to TMS UAE Speakers Khaled Ismail, VP Communications Europe, Central Asia, Middle East & Africa - Tetra Pak 11:10 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:10 - 11:40 POWER OF HUMAN MIND | How Diverse Teams led to better business success Speakers Mark Evans, Managing Director – Marketing & Digital - Direct Line Group 11:30 Twitter Facebook LinkedIn Email The Marketing Society Marketing Mania 11:30 - 12:00 Where does marketing leadership fit in a changing world? 11:40 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 11:40 - 12:05 Value of a brave and empathetic mindset Speakers Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP 12:00 Twitter Facebook LinkedIn Email The Marketing Society Marketing Mania 12:00 - 12:30 Mental health of marketers 12:05 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 12:05 - 12:15 Wrap of the morning session: What have I learnt? Speakers Khaled Ismail, VP Communications Europe, Central Asia, Middle East & Africa - Tetra Pak 12:15 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania 12:15 - 13:15 Networking Lunch 12:30 Twitter Facebook LinkedIn Email The Marketing Society Marketing Mania 12:30 - 13:00 Learning from a hostage negotiator 13:15 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 13:15 - 13:20 Welcome back energizer Speakers Mike Fairburn, Vice Chairman of The Marketing Society & GM - Sony Music Entertainment Middle East 13:20 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 13:20 - 13:50 Impact of COVID on long term business success Speakers Sophie Stanton, CMO - IBM MEA Aimee Peters, Group Head – Marketing & Communications - Mashreq bank Rami Zahran, Group Chief Marketing & Communications Officer - Saudi German Hospitals 13:50 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 13:50 - 14:30 Marketing leadership: What drives marketers’ business impact? Speakers Syl Saller , President - The Marketing Society Thomas Barta, Author and Researcher - Marketing Leadership Keynote Speaker Sophie Devonshire, CEO - The Marketing Society 14:00 Twitter Facebook LinkedIn Email The Marketing Society Marketing Mania 14:00 - 15:00 The Bravery Talks 14:55 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 14:55 - 15:00 Welcome back energizer Chairperson Sophie Devonshire, CEO - The Marketing Society 15:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:00 - 15:30 Negotiating through conflict to achieve results Chairperson Rachel Dunn, VP Corporate & Consumer - Weber Shandwick Speakers Matthias Schranner, CEO & Founder - The Schranner Negotiation Institute (Germany) 15:30 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania Yellow Stage - Sheikh Maktoum Hall 15:30 - 16:00 Leading a business through Crisis 16:00 Twitter Facebook LinkedIn Email Marketing Mania Conference Marketing Mania 16:00 - 16:05 End of Conference Program