Founder & CEO of baqala LB, Muhammad Chehab, was invited to a panel discussion during the launch of Cloud9 Food Hub - a community based support cluster whose goal is to mentor and nurture healthy foodpreneurs in Lebanon.

Muhammad voiced that consumers are on the look for healthier choices and advised foodpreneurs to focus on 3 key drivers behind consumers’ food and beverage purchases, Taste, Price, & Availability.