25 Sep 2019

Fractal Mind tackles the Engagement Crisis at GITEX 2019

Fractal Mind Hall: ZAB6 Stand: U14

Can you imagine getting all your employees fully engaged in doing their best to achieve everyone’s goals? More so, in a way that assures you everyone’s winning from it? Well, Fractal Mind’s flagship platform – OUTLIERS – helps companies implement uniquely fitted gamified solutions that will drive up employee’s engagement as well as business results.

OUTLIERS is born of the accumulated business and technical experience gathered whilst building solutions for companies such as Worten (Retail Electronics market leader with over 200 stores and 4.000 employees in Portugal and Spain) [winner of several awards, including 2017 Portugal Digital Awards for Best Digital Workplace], adidas, Brisa (Via Verde Contact) and Cetelem, amongst others.

With outstanding experience in Gamification and Design Thinking, Fractal Mind now takes its employee engagement platform across the world to Dubai’s GITEX 2019, to share the result of years of user research, development and real-world testing – a tool that has already proven to improve workers engagement by 62% while also boosting sales by 6%.

Considering that by 2020, more than half of the workforce will be made up, not only of Millennials but also Gen Z, it’s essential to understand the importance of getting a hook into these generations and creating work environments that get them engaged and involved with a company’s mission and its day to day activities.

OUTLIERS creates that hook - making companies more attractive to the talent they’re looking for, whilst empowering that talent to create more value for the companies.

About Fractal Mind

Founded in 2015 by Rui Cordeiro, a seasoned Game Designer with names like Activision Blizzard and Gameloft under his belt, Fractal Mind is a multidisciplinary company with an outstanding goal – to positively impact society with the power of Gamification and Design Thinking.
Spearheaded by Tiago Perdigão, a Manager with an international background in Sales, Retail and Marketing, in companies like adidas, Jerónimo Martins and FNAC and Manuel Pimenta, Portugal’s leading Gamification Expert with a background in IT development at Novabase, Fractal Mind is now the most experienced company implementing gamified solutions in Portugal, developing business, social or institutional solutions based on Gamification and Design.
Fractal Mind has been, since 2018, a member of the international network of independent agencies Tribe Global, present in 54 cities, which allows Fractal Mind to cover several markets, not only through the sharing of information, but also through the development of multidisciplinary and multinational projects.


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