As the Group Head of Marketing and Corporate Communications of Mashreq Bank, Aimee is responsible for overseeing brand and marketing activities across the Group focusing on all markets where the bank has its presence. In addition, she leads the bank’s brand strategy, with a focus on digital and mobile channels.
Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle East, South Africa and the UK.
Prior to joining Mashreq, she served as Head of Marketing – Global B2B Coverage & Capital Markets at HSBC, where she was responsible for the development and delivery of marketing strategies across various functions of the bank, including the wholesale, investment and commercial banking divisions.
Aimee holds a Bachelor’s degree in English Language & Literature from the University of Manchester, and is a Fellow of the Chartered Institute of Marketing.
6 DecemberYellow StageMarketing Mania Conference