Alex Malouf is a marketing communications executive who has spent the last fifteen years in the Middle East. Alex has lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. Before joining Schneider Electric, he held the position of Corporate Communications Manager for the Arabian Peninsula at Procter & Gamble. A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. Alex’s experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital/social media. When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry. Alex is especially passionate about promoting sustainability in the communications sector by highlighting the industry’s potential to GCC and Arab nationals.