Bozoma Saint John
The ex-Uber, uber-chic, rock star CMO who brought Beyoncé to Pepsi, headed up global marketing for iTunes and Apple Music, and now with LA Talent agency, Endeavor!
Bozoma (“Boz”) Saint John is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. Operating in more than 30 countries, Endeavor is the parent of a number of subsidiaries with leadership positions in their respective industries, including WME, IMG and UFC. Collectively, Endeavor specializes in talent representation and management; brand strategy, activation and licensing; media sales and distribution; and event management.
In her role, Saint John focuses on driving marketing efforts across Endeavor’s growing global network of companies, including Endeavor Global Marketing clients and premium brands.
Over the course of her career, Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. She most recently served as Chief Brand Officer for Uber, where she was tasked with telling the stories of millions of riders and driver partners across 600+ cities. Prior to Uber, Saint John served as Head of Global Consumer Marketing for Apple Music and iTunes, spearheading campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. She stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new interface for Apple Music. Following the presentation, Buzzfeed called her the "coolest person to ever go on stage at an Apple event.”
Before Apple, Saint John served as Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemaker-consumers. Prior to Pepsi, Saint John served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee's SpikeDDB.
Saint John was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs, Colorado, when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University (at which she currently sits on the President’s Advisory Council).