Claudia Navarro Velasquez is a marketing professional, with over 19 years of Global Marketing Experience. She started her marketing career with Johnson & Johnson in Canada in 2001, managing multiple categories across the J&J portfolio, before joining The Coca-Cola Company in 2006. After leading the Coca-Cola Trademark team in Canada, Claudia moved to the Global Sports & Entertainment team to lead the largest Global marketing campaign at the time, behind the London 2012 Olympic Games. This marketing platform included the development of an original TV series broadcast across more than 30 countries during the Games; as well as digital and mobile platform that earned Coke the first Cannes Lion for a Mobile activation. Claudia then led the Marketing Communications team for Central & Eastern Europe – a region of 24 countries – delivering integrated marketing platforms across over 15 brands in the portfolio, with her team of experts across design, shopper marketing, digital, brand PR, media and content. From 2015-2018, Claudia was at the helm of the Marketing organizations in Thailand and Laos, responsible for the portfolio strategy and growth plans across Sparkling and Stills beverage categories. For the past two years, Claudia has been leading the Marketing Organization for the Middle East and North Africa.
6 DecemberYellow StageClaudia Navarro (Coco Cola)Marketing Mania Conference