Throughout his career, Fafi Pharaon has demonstrated an ability to deliver customer value combined with a business development focus for creating new opportunities. In his previous role as Vice President of Networks & Managed Services within Ericsson’s Market Area Europe and & Latin America, Pharaon focused on growing the infrastructure and services business across a large geography by providing clear and competitive value to customers. Prior to this, Pharaon served as Head of Presales and Strategy for Ericsson Region South East Asia & Oceania where he focused on driving and enabling sales growth. Pharaon was also Country Manager for Ericsson Singapore and Brunei overseeing Ericsson's operations, driving business growth and positioning Ericsson in the local markets. Earlier, Pharaon led the Service Creation & Mobile Media division at Ericsson China. With more than 21 years of experience at Ericsson, Fadi Pharaon has held several management positions with technical, sales and marketing responsibilities in markets across Asia, Europe, Middle East, and Latin America. Pharaon holds a Master of Science in Computer Science from the Royal Institute of Technology in Stockholm, Sweden and a Master of Business Administration from Heriot Watt University, Edinburgh Business School, Scotland.