Chilcott was the group marketing director at McLaren from 2017 to June of this year and previously worked for the renowned M&C Saatchi agency in London. He was the lead strategist behind McLaren’s brand repositioning recently and also formed the McLaren Shadow Esports programme. His most recent creative project for McLaren was F1’s #WeRaceAsOne campaign. Chilcott also worked extensively with Sir Dave Brailsford and the Team Sky cycling squad. Consistency of Formula E’s brand, ranging from digital media, TV and commercial activations will be a large part of Chilcott’s remit in his new role.
6 DecemberYellow StageMarketing Mania Conference