Katie Traxton is an ESA Board Director and Chief Communications Officer at Formula-E. She was previously Managing Partner at WeAreFearless, ESA’s Pan-Europe Sponsorship Agency of the Year. Katie has held global roles at BMW MINI, Volkswagen and BP Castrol. Multilingual and having worked extensively internationally, she has first-hand experience of the importance of promoting diverse thought. She believes that both organisations in the marketing industry and the work they do should be inclusive in how they represent all communities. An advocate of partnerships and talent, she is a Board Director of the European Sponsorship Association. She’s also a WACL future leader and passionate believer in the power of integrated marketing that puts audience and earned media at the heart of the strategy behind any campaign.
6 DecemberYellow StageMarketing Mania Conference