Lisa is the Managing Director, Regional Operations across the Middle East and North Africa region. With a focus on Saudi Arabia, Kuwait and Bahrain, Lisa works with the in-market teams to provide strategic, regional communications support through planning, creative campaign development and delivering high quality implementation. Lisa was listed as one of the world’s most influential PR professionals in the 2016 PR Week Global Power Book.
Previously the General Manager of Hill+Knowlton Strategies in the UAE, Lisa ran the Dubai and Abu Dhabi offices leading a team of over 70 people. Prior to this role she also set up and led the firm’s Health+Wellness Practice across the Middle East and Africa. Lisa’s deep pharmaceutical sector knowledge and extensive industry contacts have seen her advise many leading global brands including Pfizer, Roche, Coca-Cola and GlaxoSmithKline, among others.
Drawing on more than 15 years of international communications experience, Lisa adopts a multi-faceted campaign approach to assignments which have ranged from regulatory issues management to market entry and influencer engagement to prepare for new drug introductions.
Outside of healthcare, Lisa has rich and varied experienced both in-house and with international communications firms. She joined H+K in 2011 from electronics giant Toshiba where she was PR Director for the Middle East, Africa, Turkey, CIS & Baltics. There she focused primarily on media and analyst relations, events management, and issues and crisis management.
Lisa holds an upper second BA Hons in Public Relations from the University of Central Lancashire and is an active member of both the Middle East PR Association (MEPRA) and the Chartered Institute of Public Relations (CIPR).