Manjyot Sandhu

Manjyot Sandhu

Regional Head - Marketing & Content Licensing, Zee Entertainment
United Arab Emirates
Conceptualized & executed India’s largest youth event with over 50,000 participants

Manjyot is responsible for the P&L Management: Content Marketing & Licensing at Zee Entertainment – Europe, Russia, CIS & MENA region.  He has worked across large media conglomerates like the Walt Disney Company, NewsCorp amongst others.  Manjyot represents ZEE International at Global content markets identifying licensing & co production opportunities for linear and digital networks.  He handles  large marketing budgets in the MENA Region, namely sports sponsorships with leagues like the Indian Premier League (IPL), IPTL, Multiple Concert Associations & Social Media Activations in the Middle East. Manjyot conceptualized & executed India’s largest youth event (a first of its kind with facebook) at Channel {V}. More than 50,000 participants across 23 cities. He has also the experience of multiple co- productions with large studios like BBC, RTE Ireland, Enedmol Shine etc.  Is an expert panelist at key content markets including MIPDOC (Cannes), MIPCOM (Cannes), NATPE (Budapest), KYIV MEDIA WEEK (Kyiv).


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