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Mark Evans

Mark Evans

Managing Director – Marketing & Digital, Direct Line Group
United Kingdom
Demonstrated bravery by hiring infamous gangster, Winston Wolfe (of Pulp Fiction fame),  to be the UK insurer’s spokesperson
Biography
Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 5 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand. Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100 and was also the Financial Services Forum marketer of the year in 2015.
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