Nada El Barshoumi

A self-described PR maven with a flair for communications, Nada is currently Senior Manager as part of the Social Impact and Consumer practice at Weber Shandwick Abu Dhabi. Armed with over 9 years of experience in the industry across MENA, Nada has led several successful campaigns for some of the region’s biggest names in finance, education, healthcare and entertainment sectors.

She began her career with Bahrain-based start-up PR agency OBAI & HILL where she directed the growing team and built the business alongside the agency’s founder. Nada quickly rose through the ranks to become equity partner, winning several accolades along the way including Start-Up of the Year at the inaugural Bahrain Awards for Entrepreneurship. Prior to joining Weber Shandwick, Nada was the Lead Brand Consultant for MENA with UK-based brand consultancy Industry.

Nada was recognised by her industry peers for her contributions to the industry, first as a Highly Commended Rising Star of the Year at the 2019 PRCA awards, and then as Outstanding Young Communicator of the Year – Agency at the MEPRA Awards 2019.

Passionate about health, the environment and plant-based cooking, Nada founded the MENA region’s first vegan food blog in 2010. She has since become a sought-after influencer and thought leader in the space, appearing in media outlets across the globe. Born and raised in the GCC, Nada is of Egyptian origin and is fluent in Arabic and English, as well as basic Turkish. She is a graduate of Nottingham Trent University with a Bachelor of Science in Digital Media Technology.