Reem Al Sharaa

Reem Al Sharaa

Research Manager, Nielsen

•Reem has more than 12 years experience in Qualitative research and moderation. She has  managed several projects including Customer Satisfactions studies for government entities, U&As, Concepts Testing, and Communication Evaluation studies.

•As part of her extensive experience, Reem has been exposed to many categories, such as Public Sector, Financial Services telecom, FMCG, Automotive, Social, Pharmaceuticals & Healthcare and Media

•Her experience in moderation extends to different methodologies including in–depth interviews, in-home observation visits & ethnographies and cognitive interviews. She has done this across different spaces- lifestyle, youth, kids, adults & shoppers.

•Reem is responsible for the establishment of Nielsen Online Community and leads the moderators pool at Nielsen. She is responsible to mentor and monitor the moderation team.

•Reem holds a Masters degree in Information Systems from American University in Washington D.C. and a Professional Diploma from the Chartered Institute of Marketing

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