An experienced & award-winning global marketer, a digital evangelist with 15 years’ experience in FMCG, Fintech. During her time in Unilever, she worked across country P&L roles and Global and Regional Roles in Beverages, Ice-Cream, and Home Care with rich exposure to Middle East & Africa and Europe and LATAM. Recently, she had an opportunity to go deeper in digital and performance marketing working in B2BC companies to have 360-degree marketer profile and helped them to create a brand -routed in purpose. She is an Instead Alumni and hold B.S. Psychology from Bosporus University Value creation through Branding & Purpose & Sustainable Innovation and Digital are her key competencies, leading all from design to deploy. She is passionate about design, yoga and artificial intelligence.