Stephanie Peterson

Stephanie Peterson

VP Digital Marketing, Planning & Activation, Adidas
United States

From working with athletes to rap stars, Stephanie leads the digital activation and engagement for Adidas.

Stephanie Peterson is a Minnesota native who landed in Linz, Austria back in 2012. She is currently Chief Marketing Officer at Runtastic, with a primary focus is on growing the non-technical teams, products and services of the company, which joined the adidas Group in August 2015. Stephanie’s teams are responsible for strategic marketing, communications & brand planning, localization, content creation, social channel management, PR and partnerships, corporate events & interviews and more. Stephanie holds a Bachelor’s Degree from Drake University, a Master’s Degree from the University of Minnesota and boasts diverse employment and educational experiences in Australia, Germany, Austria, Switzerland and throughout the United States. She has also become a well-known and respected voice in the area of Women in Technology and Management, having been frequently featured in numerous business publications and on stages throughout Europe in recent years. In addition to working to make the world a healthier and more active place with Runtastic, Stephanie loves to run, play soccer, ski, travel, read, drink coffee and keep up-to-date on trending cat videos.

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