Vadim Grigoryan

Vadim Grigoryan

Luxury And Culture Brand Strategist, MA + Creative

Vadim Grigoryan is a distinctive and idiosyncratic creative director and luxury and culture brand strategist with an artistic and creative CV to match his impressive business training. Born in Baku, Vadim studied robotics at the Bauman Moscow State Technical University
and a management post-grad at the INSEAD in Fontainebleau (MBA), where he lead an award-winning strategic project for Diesel.

He joined Pernod Ricard as marketing director for Russia and Eastern Europe, repositioning Ararat, Chivas Regal, Olmeca, Perrier-Jouet and Martell. His success prompted a move to Paris as Director of Creativity and Luxury for Pernod Ricard where he refined his trademark approach. From Paris he oversaw Absolut’s return to the art world after an absence of more than 10 years – arranging collaborations with the prestigious dOcumenta’13 and the Venice Biennale. The New York Times named one of Vadim’s led projects of the highlights of Art Basel.

As the London based brand director for Royal Salute – Pernod Ricard’s most prestigious brand - Vadim was overseeing the repositioning of the luxury whisky blend using the same model.
Vadim currently consults brands and institutions, such as Elit, Azulik, Evian Resort, Mugler, Hugo Boss or Art Basel, on art direction and creative strategy. Alongside his brand work, Vadim has written several case studies published by INSEAD and runs Creavi, a small artistic research initiative that blends together food and transcendence.


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