Zak Normandin has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. Zak launched Dirty Lemon in 2015 as the world’s first direct-to-consumer beverage brand selling exclusively by text message. Over 2 million bottles have been sold since 2015 where 90% of orders are entirely via text message. Zak is now challenging the traditional model of beverage distribution by directly engaging with its customers. Building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.